I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
Intuit had a big initiative to launch and they were targeting developers. For the first week we went back and forth between engineering and marketing, trying to find a balance.
After a few solid sessions I turned in a draft that was approved by both departments. Bridging the gap between technical ideas and incentives, we were very happy with the finished result.