I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
I’m obsessed by the absurd power of wordcraft and its ability to influence and engage customers.
A world-class premier technology was running a new awareness campaign. Why not throw in a Yeti?
Learning new technology is par for the course when you’re writing explainer videos. Cadreon helped me raise my game, with their complex marketing system I really had to get into the finite details of how the machine worked. After a few deep conversations with marketing and engineering I was able to concisely share their brilliant software in a story for an everyday audience.